Nike – Warmth Center
Award: Shortlist
Shortlist / Editing / Visual Effects / 2024
The fantastical spot is set in a magical world, a labyrinth carved into an icy weather system of extreme cold. It’s home to a dedicated team of eccentric warmth obsessed researchers who conduct tests on the Nike Winter Collection, and revel in their scientific achievements when the garments ace every test. Each section of the film is inspired by a specific jacket attribute and offers a detailed showcase of features, including warmth, breathability, waterproof and lightweight, culminating in a bona fide product demonstration.