Spicy But Not Too Much
Award: Shortlist
Shortlist / Radio & Audio / Commercial Campaigns / 2024
To promote KFC’s Half Tenders, Half Hot Wings Bucket, we developed the « Spice Up Your Life (But Not Too Much) » radio campaign that humorously celebrates the not-so-adventurous taste thrill-seekers. The campaign suggests that while KFC’s flavors are exciting, they won’t overwhelm even the most cautious taste buds.