Fighting to Remember
Award: Shortlist
Shortlist / Media / Entertainment / 2024
Award: Shortlist
Shortlist / Gaming & Virtual Worlds / Educational Experience
With antisemitism rising to global all-time highs – Israel’s role as the sacred keeper of Holocaust memories becomes prominent. While the entire country shuts-down, broadcasting only survivor stories on conventional media - the future generation, Gen Z, escapes to the non-stop gaming world in which Holocaust is just an afterthought. In order to engage them we brought survivor stories into their gaming world, connecting to one of their favorites: Call of Duty WWII. Using gaming influencers and gameplay – we were able to finally translate Holocaust remembrance to the next generation.