Kruger – Love is Messy
Award: Wood Pencil
Wood Pencil / Editing / Short Form / 2024
After launching “Unapologetically Human” in 2020, Kruger wanted to continue fostering the emotional connection created with its suite of Canadian brands, taking the platform designed to spotlight the messy, important moments in life that make us all human, even deeper. From the thrill of new love, the toughness of heartbreak to the strength of enduring relationships, Kruger products serve as steadfast companions in moments of passion, sadness and joy. It’s time to unapologetically celebrate love in all its messy, unpredictable, and inspiring forms. While life can be messy, love can be messier.
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