Free Nationals, Anderson .Paak, A$AP Rocky – Gangsta
Award: Yellow Pencil
Yellow Pencil / Music Videos / Art Direction /Production Design / 2024
Award: Graphite Pencil
Graphite Pencil / Casting / Children
Award: Graphite Pencil
Graphite Pencil / Direction / Long Form
Award: Wood Pencil
Wood Pencil / Production Design / Long Form
Award: Wood Pencil
Wood Pencil / Visual Effects / Computer-Generated
Award: Shortlist
Shortlist / Music Videos / Concept
Award: Shortlist
Shortlist / Music Videos / Direction
In this mashup of a gangsta music vid and a kid's wild imagination, mini ASAP Rocky and Anderson Paak cruise a world where traditional tropes of the genre—guns, babes, police, drugs, and dealers—are reimagined through the lens of youthful innocence. Think life-sized toys ruling the streets: Hot Wheels cars, piñata rides, Barbie dolls flexing, LEGO choppers buzzing above. But watch out, 'cause plush monsters play sugar dealers, adding a twist of danger to their wild ride.
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