What The Football
Award: Graphite Pencil
Graphite Pencil / Entertainment / Scripted Short Form / 2024
Award: Wood Pencil
Wood Pencil / Editing / Short Form
Award: Wood Pencil
Wood Pencil / Typography / Posters
For the most anticipated Womens’ World Cup in history, Nike wanted to be sure each of its female footballers was famous for their game & given their overdue flowers. As such, W+K created an epic Women’s World Cup global campaign to celebrate the icons of women’s football (or soccer as we call it in the US).
We created 7 anthemic spots featuring 11 top footballers, highlighting each athlete & what they bring to the game, with the goal of making them household names. The campaign energizes the incredible momentum in women’s sport, inspiring a new generation of players to play like these icons.
What did the judges have to say?
It was long, but it kept me entertained all the way.
Ayanda Tshabalala, Executive Producer, Robot
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