Buxton X Partridge: A Kind of Hybrid Advertorial Sitcom
Award: Shortlist
Shortlist / Radio & Audio / Commercials Over 30 Seconds / 2024
Adam Buxton called this a "hybrid advertorial sitcom". It's a bespoke audio ad for series 3 of From the Oasthouse: The Alan Partridge Podcast. We realised that Steve Coogan had a unique opportunity to create an ad that would be perfectly integrated into The Adam Buxton Podcast. That's because both Adam and Alan are from Norfolk and Adam always begins his podcasts walking through the Norfolk countryside. So we suggested that Alan could bump into Adam, seemingly accidentally. It was a way for Alan to promote his podcast to Adam's listeners without it feeling like an ad.