Directed by Tiktok
Award: Shortlist
Shortlist / Radio & Audio / Entertainment / 2024
Directed by TikTok is a very ambitious UGC contest launched by Prime Video in France. The concept was simple. First, we wrote a script, especially designed for TikTok, with a very famous influencer called Freddy Gladieux. Then, we recorded it with iconic French voice over artists. Finally, we gave people the sound, but only the sound. There were no images. It was up to the users to use it and direct the story in their own way. Real shoot, animation, puppet mastering, there were no rules. 100+ of them made their first step in the entertainment industry by directing their very first short film.