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Bad Advice Happens to Good South Africans

Award: Shortlist

Shortlist / Radio & Audio / Commercial Campaigns / 2024

We all have those larger-than-life characters in our lives who mean well but simply can’t help but give bad advice. Though having zero expertise on a matter they will absolutely give their ‘expert’ opinion and flood your ears with unsolicited advice. Advice on how best to protect your brand-new car, home or business. Advice that if you were to follow would lead to terrible consequences that would most probably leave you worse off. Thankfully good South Africans have their car, home and businesses protected from the bad advice they receive, because they’re insured with Budget Insurance.

Credits

Entrant Company

  • The Odd Number

Client

  • Telesure Investment Holdings

Brand

  • Budget Insurance

Advertising Agency

  • The Odd Number

Production Company

  • Aquanote Productions

Country

Agency Creative Director

  • Thabang Manyelo

Agency Producer

  • Nina Masuku
  • Zaza Nyembe

Art Director

  • Lindo Msibi

Audio Director

  • Sbu Sitole
  • Terry McKenna

Audio Engineer

  • Tyniko Lovemore Nkuna

Chief Creative Officer

  • Grant Jacobsen
  • Sibusiso Sitole

Copywriter

  • Neema Nouse

Executive Creative Director

  • Terry McKenna

Account Director

  • Tatiana Drakoulas

Brand Marketing Manager

  • Nosipho Ngubane

Brand Strategy Director

  • Rayhaan Mehtar

Chief Executive Officer

  • Neema Nouse

Chief Marketing Officer

  • Susan Steward

Chief Operating Officer

  • Taryn Coetzee

Chief Strategy Officer

  • Selae Thobegale
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