Used Barbie Dream Cars X CarBravo
Award: Wood Pencil
Wood Pencil / Commerce / Brand Partnership / 2024
Barbie is having a moment. She’s EVERYWHERE. But pink popularity came with a price: used Barbie Dream Cars (toy cars) selling on resale sites for insanely inflated prices (10+ times normal value). America’s newest used car brand, CarBravo, insists on fair, honest prices for all used cars—even toy cars. With a modest budget, we bought as many overpriced Barbie Dream Cars as we could and listed them on our site at fair, honest prices. Just like our REAL full-size vehicles. Results: Sold-out Barbie inventory, 12X more views for real-sized cars on CarBravo.com and our best sales month ever.
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