Samsung – The Art of Hack
Award: Graphite Pencil
Graphite Pencil / Commerce / Cultural Experience / 2024
The frame is the only television on the market that, being shaped like a frame, allows you to acquire more than 1,600 pieces of art in wallpaper format in standby mode. Taking advantage of this particularity, we created a promo that hacked the Spanish tax system since we were selling it as art with a VAT of 10% and not that of TVs, which is 21%. Through theartofhack.es, users could upload or paint any drawing on the web and automatically obtain a discount for being classified as art. A legal loophole created to turn a promo into an opportunity to be more competitive in the market.
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