Samsung ThrowBack Deals
Award: Wood Pencil
Wood Pencil / Commerce / Acquisition & Retention / 2024
Award: Wood Pencil
Wood Pencil / Commerce / Promotion
Black Friday week in Brazil breaks sales records.
However, we noticed that in 2022, the weeks after Black Friday were the worst for Samsung.com sales.
So, how could the company compensate for it in a fast and simple way?
We discovered that 80% of online shoppers abandon their shopping carts, and many do so intentionally to receive further discounts. We leveraged this behavior and offered them "Throw Back Deals" from 2 years ago: the latest product models at the price of old ones.
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