Tip Time
Award: Wood Pencil
Wood Pencil / Commerce / Cultural Experience / 2024
In 2024, delivery riders in Saudi Arabia faced a harrowing reality, with 22 deaths and 253 injuries reported. Distressingly, this number is on the rise. Riders are always in a constant battle with 'Time. Or else they face the wrath of customers. If they could get a little extra time to make their deliveries, it would greatly reduce the risks they face on the road.
To take the pressure off their riders, HungerStation added a new feature to their app: "TIP with TIME". With every tip, riders received a notification that showed the extra time they had to deliver, letting them ride safely.
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