Hammerbarn
Award: Wood Pencil
Wood Pencil / Commerce / Purchase Experiences / 2024
Award: Wood Pencil
Wood Pencil / Commerce / Brand Partnership
In an effort to increase foot traffic and revenue during their quietest month of the year, hardware store Bunnings Warehouse teamed up with the BBC’s hit show Bluey to conduct 7 full-store takeovers across Australia and New Zealand – rebranding their iconic warehouses to ‘Hammerbarn’ for all of Feb.
The collaboration helped bring the joy of animation to life – resulting in 1,829 pieces of coverage and $12 million in earned media – all within 2 weeks of launching, and a PR budget of $0.
Safe to say, the fans loved it and February store visits skyrocketed!
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.