Brainkind
Award: Shortlist
Shortlist / Writing for Design / Naming / 2024
After 40 years supporting a wide range of disabilities, The Disabilities Trust established a new vision: to become the UK’s leading charity for people affected by brain injury. As part of this overarching repositioning and brand refresh, we renamed it Brainkind. Channelling the collective mind of over 1,600 employees to shape a name that instills pride in everyone it touches.
