Beer Power
Award: Shortlist
Shortlist / Commerce / Acquisition & Retention / 2024
Bars are important to Heineken because they keep socialization going. The last few years haven’t been easy for bar owners and just when things seemed to be looking up, an energy crisis affected these entrepreneurs again.
Less bars operating means less people socializing.
With that in mind, Heineken launched Beer Power, a program to redirect energy from its factories to partner bars. To advertise and encourage adherence to the program, we installed solar panels in OOHs connected to nearby bars that could use the energy generated to save on the electricity bill and keep their refrigerators on.