Bagfiltrators
Award: Shortlist
Shortlist / Commerce / Use of Data / 2024
H-E-B has 87 supermarkets in northern Mexico but none in Mexico City. Despite this, H-E-B fans in the city turned into haters on social media, unaware that HEB.com.mx delivers there. To increase awareness, H-E-B used Google Maps by placing drive-to-web messages on H-E-B bags near competitors' stores. Local guides then uploaded photos with the bags, making them appear first in Google Maps reviews. Now, when people search for competitors on Google Maps, they see our photos that was linked to HEB.com.mx which led them to find exclusives offers only for Mexico City.