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Smart Plants

Award: Graphite Pencil

Graphite Pencil / Commerce / Use of Data / 2024

We all know plants oxygenate the air, but few know they also have the power to remove every-day toxins in the home. Introducing SMART PLANTS, rebranding an existing range of houseplants as air-purifiers.

Inspired by the ‘Energy Rating System’ for appliances, we created the ‘Pollutant Absorption System’ – built off de-classified NASA data, the unique new design system highlights the 5 main toxins found in the home, and which ones each plant can help remove.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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