This Is an IKEA Store
Award: Shortlist
Shortlist / Commerce / Purchase Experiences / 2024
IKEA Philippines is the largest IKEA in the world – but what can one store do if consumers are scattered across 7,107 islands?
So the brand decided to bring IKEA to them by turning everyday spaces into IKEA stores. Restaurants, gyms, cafes, beachfronts, salons instantly became IKEA showrooms with real IKEA furniture and price tags. Each price tag had a QR so that customers can shop on the spot through the IKEA.ph website.
Through a simple and scalable idea, we exploded IKEA’s presence and turned frustrated IKEA fans into avid IKEA shoppers.