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The Department of Bed Intentions

Award: Shortlist

Shortlist / Writing for Design / Naming / 2024

The Department of Bed Intentions founded by Sophie McGrath shakes up the saturated market of modern sexual wellness by carving out a new category. The entrant company evolved the original vision, a singular sex product with a different name, to a brand that considers both sex and sleep. Designed to enhance the 1/3 of your life spent in bed in a safe and fun way, the brand is also perfectly positioned to welcome shame-free conversations around intimacy. Inspired by the science of the body, sustainability and transparency, Blurr worked on brand strategy and identity, renaming, packaging and UX/UI design.

  • The Department of Bed Intentions
  • The Department of Bed Intentions
  • The Department of Bed Intentions
  • The Department of Bed Intentions
  • The Department of Bed Intentions
  • The Department of Bed Intentions
  • The Department of Bed Intentions
  • The Department of Bed Intentions
  • The Department of Bed Intentions

Credits

Entrant Company

  • Blurr Bureau

Client

  • The Department of Bed Intentions

Design Agency

  • Blurr Bureau

Country

Chief Creative Director

  • Jessica Dimcevski

Copy Director

  • Patrick Yovanov

Designer

  • Akansha Kukreja
  • Alicia Goodmanson
  • Andy Webb
  • Carolyn White

Photographer

  • Daniel Herrmann-Zoll

Senior Copywriter

  • Erika Geraerts
  • Patrick Yovanov

Web Developer

  • Allan Pooley
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