Mettlesome
Award: Shortlist
Shortlist / Writing for Design / Naming / 2024
Spur Projects, evolving from a client services model to a venture studio, needed a rebrand that reflected their dedication to creating change in mental health and social impact. The challenge was to represent their work's impact without simplifying its complexity. The key realisation was that real innovators act with bravery. Our answer was 'Mettlesome,' a brand symbolising courage and determination, mirroring the tenacity of historical figures who changed the world. Combining bold visuals and historical motifs, it underscores the message that significant change comes from brave actions.
