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Less Platform

Award: Shortlist

Shortlist / Writing for Design / Naming / 2024

Award: Shortlist

Shortlist / Branding / Micro Enterprise / New Branding Schemes

Brand concept centers around achieving greater productivity with minimal effort. In our research, we found a gap: while companies aim for better outcomes, they often overlook the crucial aspect of achieving greater results with reduced effort, contributing to environmental sustainability. This insight inspired the name, less®. Through a responsive formula 'more with less®', it encapsulates the platform's benefits, showcased through examples 'more deliveries with less® cost' or 'more sustainability with less®waste', not just through words but also through images in all brand communications.

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