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Lucky's Charmology

Award: Shortlist

Shortlist / Commerce / Purchase Experiences / 2024

Charmology is a first-of-its kind divination method that turns any bowl of Lucky Charms into a magical fortune-telling. An entertaining social & mobile commerce experience.

By partnering with two of the top astrologer influencers on Instagram and TikTok, Aliza Kelly (128K on Instagram) and Stina Garbis (204K on TikTok) we assigned meaning to each of the marshmallows and created a ritual to read it’s patterns and connections on a cereal bowl. From love and friendship, to fame and money, and of course luck.

Credits

Entrant Company

Client

Brand

  • Lucky Charms

Advertising Agency

Country

Chief Creative Officer APAC

  • Paul Nagy

Global Creative Co-ordinator

  • David Cofrancesco
  • Philip Nash

Motion & Content Designer

  • Lucas Pimenta
  • Dariel Fernando Bogotá Alarcón
  • Jonathan Bolivar

Creative Inclusivity Director

  • Jamie Hill

Shopper Marketing Manager

Associate Manager, Customer Marketing

Associate Director, Project Management

  • Thomas Mercurio

Art Director

  • Somra Shafiq
  • Jhon Igua

Associate Creative Director

  • Andrew Bowsher
  • Aaron Branch

Chief Creative Officer

  • Manuel Borde

Copywriter

  • Nojuan Borde
  • Sarah Rocca

Creative Director

  • Oswaldo Sa
  • David Pinilla
  • Alberto Triana
  • Federico Mariani
  • Tomas Lavagno

Editor

  • Daniel Cruz

Global Chief Creative Officer

  • Debbi Vandeven

Global Director of Creative Excellence

  • Jamie Anning

Global Executive Creative Director

  • James Phillips

Head of Art & Design

  • Angélica Galvis Díaz

Junior Art Director

  • William Niño

Motion Designer

  • Daniel Cruz

Senior Art Director

  • Laura Arcila

Senior Copywriter

  • Vanessa Aricco
  • Nestor Benjumea
  • Esteban Fino
  • Juan Prieto

Account Director

  • Betsy Reed

Project Manager

  • Krystal Greven

Senior Account Executive

  • Ashley Martina
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