855-HOW-TO-QUIT-(OPIOIDS)
Award: Yellow Pencil
Yellow Pencil / Graphic Design / Integrated / 2024
Award: Yellow Pencil
Yellow Pencil / Graphic Design / Websites & Apps
Award: Graphite Pencil
Graphite Pencil / Media / Interaction
Award: Wood Pencil
Wood Pencil / Art Direction / Direct
Award: Wood Pencil
Wood Pencil / Media / Direct
Award: Shortlist
Shortlist / Experiential / Community Activations
Award: Shortlist
Shortlist / Direct / Press & Outdoor
855-HOW-TO-QUIT-(OPIOIDS) is an innovative approach to help those struggling with opioids. It’s a helpline that turns the object of addiction into a way out, to reach out to people in the most critical moment – when they have a pill in their hand. The helpline uses the familiar opioid pill codes as phone extensions, connecting the caller with a person who managed to quit that very same pill, sharing their experiences and advice on how to quit. The initiative launched as a nationwide campaign on location and context specific OOH media, film, and social.
What did the judges have to say?
It shows some genuinely brilliant creative thinking, taking the problem – the opioid pill itself – and turning that into the solution. The opioid crisis is largely a uniquely American problem and this tackles it with a uniquely American solution.
Rosey Trickett, Co-Founder & Creative Director, Stop, Look and Listen