The Office Cleaners
Award: Shortlist
Shortlist / Experiential / Community Activations / 2024
According to research conducted by the ADP Research Institute, workers worldwide work an average of 9.2 hours of unpaid overtime per week. This is a significant issue in Argentina, where 81 percent of people report working too much, particularly compared to pre-pandemic times. Despite the well-known consequences of overworking, many workers continue to sacrifice their personal time and work every night. To promote a healthy work-life balance and emphasize the importance of socializing rather than overworking, Heineken has requested to launch the next campaign for the #workresponsibly platform.