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Oatly in Paris

Award: Graphite Pencil

Graphite Pencil / Press & Outdoor / Interactive Poster Adverts / 2024

Award: Wood Pencil

Wood Pencil / Art Direction / Outdoor

Award: Shortlist

Shortlist / Experiential / B2C Activations

Award: Shortlist

Shortlist / Media / Press & Outdoor

Oatly learned that the city of Paris only accepts murals from brands if they are ‘artistically’ made and don’t feature products or company logos. So, by complying with the rules but placing objects with products in anamorphic perspectives painted on them in front of the murals, the illusion of walls with products on them appeared as pedestrians passing by ended up in the right angle.

  • Oatly in Paris
  • Oatly in Paris
  • Oatly in Paris

Credits

Entrant Company

Client

Advertising Agency

Production Company

Country

Art Director

Artist

Brand & Creative Lead

Copywriter

Creative Director

Creative Project Manager

Executive Creative Director

Executive Design Director

Graphic Designer

Head of Production

Production Manager

Creative Agency

Brand Director

Client Director

Global Media Manager

Global Social Media Manager

Head of Media Strategy & Planning

Head of Operations

Managing Director

Operations Coordinator

Operations Manager

PR & Communications Director

Media Agency

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