Brooke Bond Taj Mahal Tea Megh Santoor
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Shortlist / Experiential / B2C Activations / 2024
"Megh Santoor" is a rain-powered musical billboard that performs Raag Megh Malhar, the Symphony of Rains. A fusion of "Megh," meaning rain-bearing clouds, with "Santoor," an Indian string and mallet instrument. Each mallet on Megh Santoor has a container, and each string carries a Megh Malhar note. Rainwater fills the container and lifts the mallet. The mallet then falls and strikes the string, thus producing a musical note. "Megh Santoor" holds the Guinness World Record for being the Largest Environmentally Interactive Musical Billboard.