Orange – Safe Zone
Award: Wood Pencil
Wood Pencil / Experiential / Virtual Activations / 2024
Award: Shortlist
Shortlist / Gaming & Virtual Worlds / User Participation
Faced with this alarming situation, Orange has decided to install 21st-century phone booths in Fortnite and Roblox to fight cyberbullying: Safe Zones.
These Safe Zones provide two solutions:
• Raise awareness thanks to an educational part (quiz) that allows players to win rewards.
• Seek help through a button that redirects to a qualified association to help victims or witnesses of cyberbullying.
These zones have been set up in existing maps without buying land to create a clear difference between what is game and what is awareness.
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