AIZOME WASTECARE Industrial Waste — Certified as Skincare
Award: Graphite Pencil
Graphite Pencil / Experiential / B2B Activations / 2024
Award: Graphite Pencil
Graphite Pencil / Product Design / Promotional
Award: Graphite Pencil
Graphite Pencil / Experiential / Responsible Activations
Award: Wood Pencil
Wood Pencil / Typography / Printed Materials
Award: Wood Pencil
Wood Pencil / Direct / Acquisition & Retention
Award: Wood Pencil
Wood Pencil / PR / B2B
Award: Wood Pencil
Wood Pencil / Health & Wellbeing / Direct
Award: Wood Pencil
Wood Pencil / Impact / Campaign Communications
Award: Shortlist
Shortlist / Art Direction / Printed Materials
1500+ toxic chemicals are used in textile production. Japanese startup AIZOME has developed a dyeing method that uses only water, plants, and ultrasound, to create textiles that are not only harmless, but even come with health benefits. But how can a startup stand out among all the sustainability claims?
WASTECARE™ — the first skincare product that is industrial wastewater from textile dyeing. Tested according to dermatological standards and packaged like a high-end beauty product, it was shipped out to key opinion leaders in fashion and healthcare with the goal of forming partnerships.
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What did the judges have to say?
Considering the textile and fashion industries are some of the most polluting in the world, Aizome's intervention into this space – revisiting textile dyes in a novel way – is a massively welcome initiative. Proving the health of those materials through the application of skincare is an amazing way to stand behind your claims, and offer a truly disruptive potential. It establishes a possible future where textiles are not just more sustainable, but also provide the source for additional industrial applications, reducing resource loss and environmental impact.
Guy Naor, Industrial Designer & Entrepreneur, Bygones Ltd
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