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Hyundai Gets Its Driver’s License

Award: Shortlist

Shortlist / Casting / Street Casting / 2024

Hyundai is addressing concerns related to its autonomous driving technology.
As the company prepares to launch this revolutionary technology worldwide, it aims to shift the perspectives of the 73% of consumers currently skeptical about the reliability of autonomous vehicles.
To win people’s trust, we've chosen to subject this technology to the ultimate, relatable challenge. For the first time ever, a vehicle will undergo a driver's license test - a test designed for humans, providing a clear and understandable measure of its capabilities.