Square Eyed Boy
Shortlist / Production Design / Animated Film / 2024
Shortlist / Animation / Traditional
Inspired by the age-old saying, 'You'll get square eyes,' the 'Square Eyed Boy' spot introduces viewers to a young boy whose eyes have seemingly transformed into square shapes due to his use of screens. Through a captivating narrative and use of stop motion animation, the film tackles the judgments surrounding screen usage, depicting the boy and his family as objects of scrutiny and dismissal by onlookers. However, the film offers a new perspective; maybe screens don’t give you square eyes, but can actually make you well rounded.