• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Boxer

Award: Wood Pencil

Wood Pencil / Casting / Street Casting / 2024

Award: Shortlist

Shortlist / Film / TV/VOD Commercials Over 120 Seconds

Award: Shortlist

Shortlist / Editing / Short Form

To turn around the stigma of single mothers in Thai society, Colgate celebrates the incredible Yimsu spirit of Alisa “Tri” Yoohanngoh, a single mother & professional boxer, in a film based on her real life story. During a boxing match, Tri is knocked to the ground & the referee intervenes to start his count. Each count is paralleled with the struggles she had to face while raising her child alone to dramatize how tough life of a single mom can be. Just before the count is over, the smile of her daughter gives Alisa the strength to rise up & Yimsu to keep fighting for her daughter’s future.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.