Burger King – Whopper Chicken Royale
Award: Wood Pencil
Wood Pencil / Visual Effects / Colour Grading / 2024
Burger King might be the ‘Home of the Whopper’ but in this ad campaign, it’s a little fed up trying to sell it to people that will always favor its chicken option.
In ‘We Give Up,’ viewers see a young man travel through different eras, from the 60s to the present day. Each time he is bombarded by Whopper ads. Nevertheless, when it comes to placing his order, he asks for a Chicken Royale.
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