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Atomic

Award: Shortlist

Shortlist / Visual Effects / Compositing / 2024

Award: Shortlist

Shortlist / Visual Effects / Computer-Generated

Atomic serves as a visual ode to human connection. In this mesmerizing visual metaphor, we witness individuals from diverse backgrounds intertwining in a collective effervescence, reminiscent of Smirnoff's signature cocktail bubbles. Through practical cinematography using pilates balls combined with CGI, countless mathematical calculations, over 100 meticulously-choreographed dancers, no wires or harnesses, as many as 48 layers, and boundless creativity, the resulting film "Atomic" is a captivating reflection of the unique world we live in, and the undeniable magic of human con.

  • Atomic
  • Atomic
  • Atomic
  • Atomic

Credits

Entrant Company

  • McCann New York

Client

  • Diageo

Brand

  • Smirnoff

Advertising Agency

  • McCann New York

Design Agency

  • The Mill London

Production Company

  • Riff Raff Films

Country

Associate Producer

  • Agrata Sharma

DFX Supervisor

  • Laique Quraishi

Director of Music, BA Licensing

  • Jamie Jou

Drink Stylist

  • Tara Garnell

EVP, Global Business Leader

  • Colby Webb

EVP, Global Executive Creative Director

  • Pete Johnson

EVP, Global Executive Creative Director & Head of Art NA

  • Cristina Reina

EVP, Global Strategy Director

  • Sarah Watson

Global VP Brand

  • Nicola Heckles 

Junior Music Producer

  • Madison Row

Senior Audio Engineer

  • Paul Weiss

Senior Music Producer

  • Colleen Dahlstrom

Service Company Producer

  • Nick Page
  • Nick Roycroft

SVP Group Creative Director

  • Guilherme Racz
  • Lucas Casao

SVP Group Strategy Director

  • Justin Luk

SVP of Global Brand

  • Stephanie Jacoby

SVP, Executive Producer

  • Judi Nierman

SVP, Group Account Director

  • Alba Berdala

Talent Payment Manager

  • Debbie Myllek

VP, Director of Business Management

  • Hovannes Moussati

Assistant Editor

  • Chris Rizzo

Associate Creative Director

  • Camilla Ciappina
  • Daniel Trimarchi

Audio Engineer

  • Nick MacDonald

Chief Creative Officer

  • Shayne Millington

Choreographer

  • Charlie Mayhew

Co-Producer

  • Christine Clavio

Colourist

  • Pete Oppersdorff

Costume Designer

  • Hannah Edwards

Creative Director

  • Fabian Frank

Director

  • The Sacred Egg

Director of Photography

  • Simon Chaudoir

Editor

  • Sam Bould

Executive Producer

  • Jane Tredget
  • Louise Unwin
  • Matt Fone
  • Sarah Roebuck

Global Chief Creative Officer

  • Javier Campopiano

Junior Producer

  • Gilda McCrann

Production Assistant

  • Ellie Georgiou

Production Designer

  • David Hindle

Production Manager

  • Lana Henry

Senior Producer

  • Jamie Nagler
  • Polly Roberts

VFX Lead Artist

  • Fabian Frank

VFX Supervisor

  • Pete Hodsman
  • Vittorio Barabani

Chief Production Officer

  • Aaron Kovan

Global Account Director

  • Genevieve Clarke 

Producer

  • Matthew Posner
  • Nick Page
  • Nick Roycroft

Production Coordinator

  • Eldhose Joy
  • Natalie Alves

Project Lead

  • Rahul Vijay

Senior Project Manager

  • Amanda Lang

Strategy Director

  • Colleen Gleason
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