The Lost Voice
Award: Shortlist
Shortlist / Casting / Voice / 2024
Award: Shortlist
Shortlist / Writing for Advertising / Integrated
‘The Lost Voice’promotes a life-changing new accessibility feature from Apple.
Each year millions lose their ability to talk due to degenerative diseases like Motor Neurone Disease or Muscular Dystrophy. Personal Voice recreates your speech on iPhone, so you can continue to communicate in your own, unique voice.
To raise awareness of this innovative technology we focused on an intimate use of the human voice - telling a bedtime story. Brought to life on film, our emotional tale ultimately reveals the narration to be the Personal Voice of a genuine user of the feature.