Cadbury 200
Award: Shortlist
Shortlist / Visual Effects / Use of AI / 2024
So much has changed over the last 200 years. But one thing that has remained the same is the public's generous instinct. To celebrate Cadbury’s 200th birthday we took our 2018 advert ‘Mum’s Birthday’ and meticulously recreated the ad to tell the same story of generosity but over 200 years. Starting in 1824, and seamlessly making our way through the decades until we reach modern day. Each scene was carefully reshot, ensuring we kept the heartfelt story of generosity intact.
