Just Joking
Award: Wood Pencil
Wood Pencil / Casting / Celebrities / 2024
Award: Wood Pencil
Wood Pencil / Impact / Campaign Communications
Award: Shortlist
Shortlist / Film / TV/VOD Commercials 31 - 120 Seconds
Since 2022, guns have become the leading cause of death for children and adolescents. 80% of school shooters actually tell someone about their plans, which means that 80% of school shootings are preventable. Unfortunately, these threats are rarely taken seriously, assuming the person is "just joking." To highlight the absurdity of treating threats of violence as "jokes" we asked comedians to incorporate real threats made by school shooters into their stand-up comedy sets. At first the audiences thought these threats were a clever set-up, but it soon became clear they were anything but funny.
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