Oblivia Coalmine
Award: Wood Pencil
Wood Pencil / Casting / Celebrities / 2024
Shockingly, the fossil fuel industry is powered by ordinary people’s savings (£88bn in British funds alone) but very few know where their money is being invested. We set out to reach millions who care about the environment but are unwittingly investing in fossil fuels. We turned national treasure Olivia Colman into the disgusting fossil fuel boss Oblivia Coalmine to thank savers for their support, because nothing gets people's attention like the idea that they've been tricked. The film drove people to start taking action towards shifting to a green pension on the Make My Money Matter site.
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