Water Drinks Gatorade
Award: Shortlist
Shortlist / Casting / Talent & Influencers / 2024
Due to Gatorade’s heritage with GOAT athletes, there was a perception that it was only for pros. Relaunching Gatorade No Sugar in APAC gave us an opportunity to speak to a broader active audience, drive consideration in more occasions, and be more relevant locally.
During this time, a student named Drink Water Rivera had gone viral due to his name and motto: hydration is life.
We worked with him and made a lighthearted documentary about how he chooses water in all occasions. Except when he's working out. That’s when he chooses Gatorade No Sugar to properly replace what he loses in sweat.