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A Second of Happiness

Award: Shortlist

Shortlist / Press & Outdoor / Press Campaigns / 2023

Award: Shortlist

Shortlist / Press & Outdoor / Poster Campaigns

When an order from McDonald’s arrives, the sound of the doorbell immediately creates a rush of emotions in people – something McDonald’s calls ‘happy chaos’. McDonald’s launched its exclusive delivery service with the help of its own employees, who were perfectly placed to capture the buzz that people feel when a McDelivery arrives. Cameras were installed in the delivery crew’s hats, creating the first campaign featuring real, spontaneous photos gathered by a delivery crew. The photos used in the campaign all have the necessary legal permissions and rights granted by the people who appear in them.

  • A Second of Happiness
  • A Second of Happiness
  • A Second of Happiness
  • A Second of Happiness
  • A Second of Happiness
  • A Second of Happiness
  • A Second of Happiness

Credits

Lead

Client

Brand

  • McDelivery

Advertising Agency

Production Company

Country

Agency Executive Producer

Agency Production Director

Art Director

Audio Producer

  • Diego Caceres

Content Producer

Copywriter

Creative Director

Creative Vice President

Director

Editor

Executive Producer

Global Chief Creative Officer

Head of Art

Production Director

Account Director

Account Executive

  • Rhanna Zorzella

Brand Manager

Chief Executive Officer

Chief Marketing Officer

Chief Strategy Officer

Executive Vice President

Marketing Director

President

Senior Marketing Manager

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