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Privacy. That's iPhone

Award: Shortlist

Shortlist / Press & Outdoor / Poster Campaigns / 2023

Privacy. That's iPhone illustrates how AirPods with Spatial Audio enhance the listening experience. The campaign film is set to the inimitable sounds of Harry Styles in a colourful reinvention of Apple's iPod iconic Silhouettes adverts. A classic remastered, the campaign retains the iconic visual language of the original 2003 campaign with a vibrant twist. Executions appeared on over 3,800 out-of-home placements globally and in retail.

  • Privacy. That's iPhone
  • Privacy. That's iPhone
  • Privacy. That's iPhone
  • Privacy. That's iPhone
  • Privacy. That's iPhone
  • Privacy. That's iPhone
  • Privacy. That's iPhone
  • Privacy. That's iPhone
  • Privacy. That's iPhone
  • Privacy. That's iPhone
  • Privacy. That's iPhone
  • Privacy. That's iPhone
  • Privacy. That's iPhone
  • Privacy. That's iPhone
  • Privacy. That's iPhone
  • Privacy. That's iPhone

Credits

Lead

Client

Brand

  • Apple

Advertising Agency

Country

Advertising Agency

  • TBWA\Media Arts Lab

Agency Creative Director

  • Pilar Peace

Art Director

  • Cam Tribe

Art Producer

  • Carissa Vera
  • Nikki O'Toole
  • Sara Clark

Associate Creative Director

  • Carlos Estrada
  • Lindsay Cecero
  • Matt Paterno

Associate Director

  • Kyle Valone

Director

  • Mark Kirby

Director of Art Production

  • Helen O'Neil

Director of Print Production

  • Dani Gonzalez
  • Tia Cooper

Executive Creative Director

  • Greg Greenberg

Executive Director

  • Chris Kelly
  • Fraser McNeil

Global Chief Creative Officer

  • Brent Anderson

Group Creative Director

  • Lucia Orlandi

Head of Print

  • Tia Cooper

Print Producer

  • Joseph Lee

Senior Print Producer

  • Anna Haro
  • Jayson Dana

Studio Production Artist

  • Cullen Rainy
  • Phil Libertore

Account Executive

  • Sydney Snyder

Account Supervisor

  • Jack Haley

Business Affairs

  • Tony Krikorian

Chief Client Officer

  • Monica Karo

Chief Digital & Marketing Officer

  • Beth Keamy

Chief Executive Officer

  • Katrien De Bauw

Chief Production Officer

  • Brian O'Rourke

Chief Strategy Officer

  • Amanda Feve

Group Account Director

  • Taren Talmage

Management Supervisor

  • Jack Haley

Media

  • Helena Lopez

Media Agency

  • OMD

Senior Business Affairs Manager

  • Ken Rongey
  • Sophia Berk

Senior Strategist

  • Nikki Hoffman

Strategy Director

  • Stephanie Small

Studio Manager

  • Brian Harlan
  • Gavin Scott
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