The Big Rollout
Award: Wood Pencil
Wood Pencil / Branding / Activations / 2023
Lessebo Paper offers one of the most climate-friendly papers in the world. The symbiotic relationship with nature is rooted in its culture. The mill is located in a densely forested area in Småland, Sweden. The company harvests timber from the same forests and uses water from the same lake as it did in 1693. The journey to revitalise the brand started in 2022. Besides brand strategy and a refresh of the visual identity, F&B Happy introduced a new sub-brand, Lessebo Colours, a series of coloured paper consisting of 48 unique and carefully curated nuances.
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