The Missing Chapter

Award: Graphite Pencil

Graphite Pencil / Art Direction / Outdoor / 2023

Award: Wood Pencil

Wood Pencil / Creative Transformation / Planet

Award: Wood Pencil

Wood Pencil / Spatial Design / Public Spaces

Award: Shortlist

Shortlist / Integrated / Health & Wellbeing

Award: Shortlist

Shortlist / Direct / Integrated

Award: Shortlist

Shortlist / Media / Integrated

Award: Shortlist

Shortlist / PR / Public Affairs

Award: Shortlist

Shortlist / Illustration / Integrated

P&G Whisper launched India's very first textbook chapter that explains the simple biology behind periods to educate girls in India. This 'missing chapter' also explained ways for girls to manage their period by using pads. To ensure the message was heard in difficult to reach areas, the team turned to India’s oldest form of broadcasting: wall art.