AI Ketchup
Award: Graphite Pencil
Graphite Pencil / Press & Outdoor / Poster Campaigns / 2023
New artificial intelligence (AI) programs can take a simple text prompt and generate images in different styles and compositions, creating new, never-before-seen visuals. While the world was busy creating obscure images of fantasy scenarios, Heinz had a simple question. What does AI come up with when it’s asked to draw ketchup? Heinz AI is an experiment in brand ubiquity using emerging technology, proving that ketchup means Heinz – even to an AI.
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