• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)
Checkout

Toxic Influence

Award: Wood Pencil

Wood Pencil / Integrated / Large Enterprise / 2023

Award: Wood Pencil

Wood Pencil / PR / Digital & Social

Award: Wood Pencil

Wood Pencil / Casting / Street Casting

Award: Shortlist

Shortlist / Digital / Use of XR

Award: Shortlist

Shortlist / Impact / Campaign Communications

Award: Shortlist

Shortlist / PR / Multi Market

Award: Shortlist

Shortlist / Direction / Long Form

Toxic Influence is an unscripted social experiment that explores and subverts the deepest of emotional bonds – between mothers and their daughters – by using cutting-edge deepfake technology to put the words of toxic influencers into the mouths of mothers. Using the exact words of toxic influencers, it shines a light on the harmful beauty advice that girls are shown daily on social media, which is causing a global self-esteem crisis in billions of girls. The film ends by encouraging parents to be their daughters’ greatest influence and to help them detoxify their feeds. It features real mothers and daughters who have never starred in anything before.

  • Toxic Influence

Credits

Lead

Client

Brand

  • Dove

Advertising Agency

Design Agency

Production Company

Country

Advertising Agency

  • Ogilvy

Additional Company

  • VMLY&R
  • YMLY&R

Casting Research Manager

  • Taijah Hinds-Rowe

Design Lead, Integrated

  • Sian Hughes

Global Assistant Brand Manager, Dove Masterbrand

  • Amalie Thompson

Global Brand Director Digital, Dove Masterbrand

  • Zoe Eungblut

Global Brand Director, Dove Masterbrand

  • Edoardo Briola

Global Brand Manager, Dove Masterbrand

  • Leslie Golts

Global Brand Vice President, Dove Masterbrand

  • Leandro Barreto

Global Dove, Executive Vice President

  • Alessandro Manfredi

Global Executive Creative Director (Unilever) & Special Projects

  • Daniel Fisher

Global Managing Partner

  • Sam Pierce

Head of Integrated Production (Unilever)

  • James Brook-Partidge
  • James Brook-Partridge

Lead Senior Film Producer

  • Stephanie Warner

Line Producer (Soft Citizen)

  • Andrew Sullivan

Public Relations Agency

Senior Art Producer

  • Chloe Jahanshahi

Senior Film Producer

  • Sally Miller

Senior Global Digital Manager, Dove Masterbrand

  • Juliette Crouzet-Mertens

Talent Liaison

  • Katie Uhlmann

WPP, Global Client Lead

  • Jo Bacon

2D Artist

  • Antonio Jimenez
  • Av Bains
  • Ben Robards
  • Chris Tobin
  • James Russell
  • Jasmine Cooper
  • Simon Holden

Art Director

  • Helen Giles

Assistant Editor

  • Elyse Raphael

Assistant Producer

  • Eva McAlpine
  • George Ward
  • Maddie Godsil

Casting Director

  • Stephen Milo
  • Stephen Milo C.D.C

Colourist

  • Juliette Wileman

Composer

  • Hanan Townshend

Copywriter

  • Phil Gull

Creative Director

  • Jonas McQuiggin

Director

Director of Photography

  • Gabriela Osio Vanden
  • Gabriela Oslo Vanden

Edit Producer

  • Julian Marshall

Editor

Executive Creative Director

  • Daniel Fisher

Executive Producer

  • Sally Heath

Global Creative Director

  • Francesco Grandi

Online Editor

  • Joseph Wolfenden-Williams

Photographer

  • Caitlin Cronenberg

Production Assistant

  • Shaun Wilding

Second Editor

  • Iain Whitewright

Senior Producer

  • Kirsty Ratcliffe
  • Titus Scurt

Sound Engineer

  • Michalis Anthis

Chief Strategy Officer

  • Ben Kay

Digital Account Manager

  • Olivia White

Global Account Director

Global Business Director

  • Georgie Howard

Managing Director

  • Fergus Brown

Media Agency

  • MindShare

Producer

  • Aishah Amodu
  • Natalie Frenkel
  • Ray Leakey

Project Manager

  • Katie Morrell
  • Zahra Mair

Strategist

  • Yolanda Davis

Strategy Partner

Senior Colorist

  • Matt Turner
Show Less
Show More