Cloudneo Cyclon 2023
Award: Yellow Pencil
Yellow Pencil / Product Design / Responsible Products / 2023
Award: Wood Pencil
Wood Pencil / Impact / Upstream Innovation
Award: Shortlist
Shortlist / Product Design / Material Innovation
The Cloudneo is the first fully recyclable high-performance running shoe. Created exclusively for the brand’s Cyclon subscription service, the shoe is 100% circular, meaning all its parts can be reused over and over again, minimising waste. The shoe is great for the planet without compromising on performance. It’s designed with athletes in mind – people who run thousands of kilometres and go through multiple shoes per year.
What did the judges have to say?
The Cloudneo is a high performance running shoe with a very clean design, but more importantly the intelligent use of materials means it can be recycled without disassembly. This has allowed On to offer the shoe on a subscription model with the parts being used over and over again, minimising waste.
Jon Marshall, Partner, Pentagram
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.