Shittin' Me
Award: Wood Pencil
Wood Pencil / Music Videos / Direction / 2023
Award: Wood Pencil
Wood Pencil / Music Videos / Editing
Award: Wood Pencil
Wood Pencil / Music Videos / Narrative
A$AP Rocky’s music video references his viral mosh pit meme, with nods to Weekend at Bernie’s, in a bizarre mashup of experimental AI visuals. The track and video were released in collaboration with EA’s new video game Need for Speed: Unbound. The film opens with Rocky at the height of his career, barking orders at office employees. After a crowd-surfing incident, he collapses and dies. His friends then begin puppeteering his dead body in an effort to continue benefitting from his fame.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.