Café Bustelo Está Aquí
Award: Wood Pencil
Wood Pencil / Sound Design & Use of Music / Original Composition / 2023
To connect with young Latinx coffee drinkers, Café Bustelo did the last thing you’d expect from a coffee brand. It released an original track with Argentinian artist Mia Matahoney, filled with Latin funk, a trap beat, and sensual Spanglish lyrics. The mix of languages sparked curiosity among English and Spanish speakers, who enjoyed the track so much that they asked where they could hear more of it and the artist.
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