Women’s Health and Family Services is a charity helping women in challenging circumstances in Tower Hamlets, the UK’s most health-deprived area. The organisation lacked a unifying identity to help people find and navigate its services. The solution started with a new name, Sister Circle, reflecting its work to support and empower women. A modular design system consisting of abstract geometric silhouettes represents the diverse women that make up the charity’s community, flexing to cover all of Sister Circle's services. The colour palette, typeface, and tone of voice evoke simplicity, warmth, and trust.
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