Hiro
Shortlist / Branding / SME / Logos / 2023
Hiro is an open-source toolkit created by web3 developers, for web3 developers, making it easier to build decentralised apps on the Bitcoin blockchain. The new Hiro identity departs from crypto clichés and positions the brand as an innovative yet grassroots player in the space. At the core of the rebrand is a logo constructed from the language of coding itself: a timelessly technical mono with a distinct but simple 'H' made from two forward slashes with a hyphen in the middle. This sharp yet simple emblem means anyone with a keyboard can type it out — a logo as open-source as the brand itself.